We have all heard celebrities talk about the trials and tribulations of their fame. The most common complaints among the famous are how the paparazzi follows their every move, how false rumors spread across the world in a matter of minutes, and how they are always away from their loved ones. But what about the perks and privileges of their lifestyle? Celebrities have one huge advantage that any average joe would die to have and that is the 100% discount. Not many celebrities will ever speak to the media about how everything they wear, from the designer clothing to the pricey accessories, and other things they possess, like the newest iPhone, or what they drink and the vitamins they take, ARE ALL FREE OF CHARGE.
No celebrity would dare come out and say on the red carpet, “I’m wearing the latest collection by Dolce & Gabbana, and IT WAS FREE!!!!” Everyday celebrities, who are of the most monetarily successful people, shop for free. Because I have worked in the entertainment industry for the past ten years I have seen many instances of the 100% discount, and felt it was an important thing for the fans to know. I have witnessed a particular conversation between Diddy and the owners of DC coordinating when he would be coming in to get free apparel from their store.
I have lived around famous X-game skaters and seen their refrigerators stocked with Monsters and Rockstars, and their closets filled with DC shoes, all which were given to them free of charge. Another instance was when I was doing publicity for Shawn Wayans and was able to book radio and television time for free and bring him to the club, VIP, with four bottles of Greygoose and Patron, all of which were comped.
Celebrities will get many costly things for free such as publicity, clothing, jewelry, electronics, and other desirable luxuries, all because they have FAME.
They don’t necessarily care for the products they get, but because they were free they support the brand. In return, the brand makes large profits because giving products to celebrities is a popular form of advertising. It is like a walking billboard. If they do it, it must be a good thing and so their millions of fans follow suit.
Unfortunately for the fans, the new Jordans that Bieber was wearing on TMZ cost him nothing, but will cost them at least $150. The irony of going from nothing to something, is when your name means nothing to the public and you have little money, you are expected to pay a high price for anything you want, however, when you are something and your name is recognized, you can get away with paying NOTHING for the same things. So though the price of fame can be high and detrimental to ones normal existence, the perk of the 100% discount is one I’m sure a lot people would sacrifice for. Next time you see your favorite artist with the newest version of something, think to yourself, would they pay for it if it had a price?