If you are in the business world, then the wisest thing you could do to grow your business is, figure out your DEMOGRAPHIC. A demographic is a particular sector within the population. Knowing your demographic is very much like understanding your identity as an enterprise. When you know who you are and what you do, then you can begin to understand who would most likely buy from you.
Being ADDICTED to Demographics is the key to making sure that every marketing tool you utilize, will be marketed to the right categories of people. Being able to narrow your demographic identity will only allow you to market more effectively. Many companies are using more efficient data from online companies to truly understand their demographics. Big Data has opened a world of information for companies to purchase and, if employed correctly, has the ability to increase sales up to 200%.
Years ago, companies would use customer survey information, or data from print materials to figure out which piece of the population was more susceptible to their product. Now, they are using large amounts of your online data to understand what your personal interests are, your leisure activities, and your work preferences. They are able to create user profiles on everyone, to direct the appropriate information to various users within their demographic.
The fact is, DEMOGRAPHICS are key to building a successful business. They are no longer a piece to the marketing puzzle. They ARE the marketing puzzle. If you can become ADDICTED TO DEMOGRAPHICS, then you have a real chance at growing and maintaining a successful enterprise.