The internet has become the new marketplace of the world. More and more research is being done to understand how to not only move up in the internet world, but to conquer the minds of its users. Brands are targeting consumers like never before in a more precise and exact manner. A brand now has the ability to be a HUGE part of your everyday life. Brands have learned to create somewhat of a dependency from it’s users.
Users are interacting with brands everyday online as if they were close friends. Brands have found a way to create an online persona, or Avatar, for users to become sociable with. Everyday brands are in constant pursuit of befriending you and becoming a part of your daily life. For instance, on Xbox’s Customer Support Twitter page, you are able to communicate with a live support specialist within 30 minutes of your post.
Another example of avatar interaction is Pizza Hut who uses their twitter page to retweet and post jokes to their followers. Starbucks is another brand that uses their social media to engage with their consumers by their “Tweet a Coffee” campaign. They all interact with their followers in real time, creating relationships.
As entrepreneurs, we can also create an Avatar that brands us in the online community. A Brand is a unique mark of your product or service. The most powerful brands are those that have found a way to establish a significant and differentiated presence in the market and remain the leaders of their industry. An Avatar is very much like a brand. It is an icon or figure representing a particular person in computer games, Internet forums, etc. Creating a solid avatar is much like creating a successful brand. Consistency is key.
Utilizing the same images, symbols, hash tags, quotes, and other online content will allow you to be noticed wherever you are in the internet world. When users see your avatar, you want them to know it is you. You want your Avatar to be your Brand. The biggest corporations are perfecting their Avatar and finding new ways to entice us to their pages, which in turn means PROFIT. By creating an Avatar of your Brand, you have found a way to make your Regional Mark become an Internet Mogul. The wonderful thing about the internet is that anyone can reach the ENTIRE WORLD with their BRAND. So why not start NOW?